top of page

writing

I conducted a strategic analysis of BaubleBar, examining how the brand uses digital platforms such as email, social media, influencer marketing and ads to drive consumer engagement. Using tools like SimilarWeb, SpyFu and MailCharts, I evaluated BaubleBar’s multi-channel performance and how its strategies align with current digital marketing best practices.

This essay analyzes the Emmy-nominated documentary depicting the disturbing reality of fraternity hazing. It discusses the rhetorical strategies employed throughout the film to deliver the argument that stronger actions should be taken against the normalization of dangerous hazing behaviors.

This project explored how expanding an existing product to a new audience can be achieved through strategic use of personas, customer journey mapping, social media and SEO. 

This essay analyzes the stylistic devices used to deliver the central idea of Gillette's "The Best Men Can Be" campaign. It also examines the company's activist strategy and the circulation of the campaign in the public. 

A mock press release and media pitch announcing a partnership between Cincinnati Children’s Hospital, SPCA Cincinnati and the American Kennel Club. It is intended to be placed in local Cincinnati media outlets and healthcare-focused publications.

I created PR response statements for a hypothetical crisis involving Glossier, a cruelty-free beauty brand. The responses were designed for use on the brand’s website and social media, aligning with its voice and values while maintaining transparency and consumer trust.

bottom of page